Philosophy

Our philosophy is simple. We wish to provide quality eye-wear products to our customers at reasonable prices and simultaneously help the ones in need .


Our region , Southern and Western asia , is marred by wars , terrorism and poverty. We've seen business cum philanthropy model flourishing in the west . We need to encourage it in this region even more. Every step towards creating hope is a step back from terrorism.


With every pair of glasses that you buy , we help the underprivileged either by providing sight glasses or by providing monthly stipend for children for quality nourishment to help them retain better sight (The most recent estimates by the United Nations Food and Agriculture Organization (FAO) state that 37.5 million people in Pakistan are not receiving proper nourishment. ) .


We aspire to reach maximum people in need in the shortest possible time. Lets go on this inspiring journey together.